Cherie Klassen
Executive Director

Cherie is a small businesses advocate, and community builder who brings passion, initiative and leadership to the organizations she works with. In addition to her role at the OSBA, she is also the co-chair of the Edmonton BIA Council which represents the business interests of all 13 business improvement areas in Edmonton.

Cherie brings over 15 years of experience in marketing, communications, public relations, and business development in the small business and non profit sectors.

Alanna Morton
Membership & Marketing Coordinator

With more than 10 years of combined experience in retail and marketing, Alanna is a big supporter of small, and local business. Her past experiences have given her a strong working knowledge of business operations, community engagement, and social media.

At the OSBA, Alanna directly supports member engagement, communications, marketing, and community activations.

The Board


Kris Armitage (Knifewear)
Board Chair

Matt Chapman (Chapman Bros Ltd.)
Past Chair

Anastasia Arabia (Trend Research)


Al Gothjelpsen (The Pint on Whyte)

Nella Sabo (Backbeat)

Ben Sir (The Buckingham)

Adam Smith (Strathcona Spirits)

Honorary Members

Adam Mitchell (Fringe Theatre Adventures)