#WhyteWishes Holiday Contest

November 16, 2020 - December 15, 2020


It just wouldn't be the holidays for us without one of our most well loved holiday contests! The Old Strathcona Business Association is excited to announce #WhyteWishes 2020 - an online gift contest that keeps on giving from November 16...

Winter Whyte Shop Hop

November 26, 2020 - November 28, 2020


Kick off your holiday shopping with deals, treats, and exclusive in-store experiences from over 30 Old Strathcona businesses! From November 26-28, participating businesses are joining together to offer a 3 DAY LONG shopping extravaganza, brought to you by the Old...

Winter Whyte Light Up

November 26, 2020


November 26 marks the kick off of our Winter Whyte Light Up season! We've been waiting all year to invite you to Edmonton's Historic Whyte Avenue for a holiday season full of light, warmth and exceptional shopping. The festivities begin...

Edmonton Christmas Market

November 27, 2020 - December 20, 2020

Army & Navy Building
We are excited to welcome Wild Heart Collective's YEG XMAS MRKT to the Whyte Avenue District this year! COVID has changed how the market will look this year. The Wild Heart Collective team have put their heads together to create...