Save the Date – November 30, 2024
Old Strathcona comes to LIGHT in November at our annual winter festival!
Kick off the holiday season with this light up event that brings plenty of vibrancy and family fun to the area. With beautiful twinkling winter lights all over the park, hot chocolate, carolers, and plenty of winter giveaways, there is something for everybody.
Light Up Art Installations – New For 2024
We are looking for Edmonton-based artists interested in creating public art and design installations for our annual kick-off to the winter holidays. These installations will be unveiled at the event on November 30, 2024, and may remain set up into December. Installations will be placed on the Winter Whyte Light Up site around McIntyre Park and the Strathcona Back Street.
This is an opportunity to install public, winter-friendly designs that encourage outdoor winter activities for the community to enjoy. These could be stand alone installations that the public can interact with and take pictures, or can transform existing structures, like the gazebo in McIntyre Park, into a giant snow globe. The possibilities are only limited by your imagination.
If you are interested in creating light up art installations for this year’s Winter Whyte Light Up event, please review the criteria below, and submit the artist call out form. Be sure to include the full scope, materials needed and budget in your project proposal. All artist are welcomed and encouraged to submit multiple project ideas in their submission.
Submissions Open: August 23, 2024
Submissions Close: October 31, 2024
Selected artists will be contacted as submissions are received.
Thank you for your interest. We look forward to reviewing all artist submissions!
Lights
Watch as Wilbert McIntyre Park transforms into a wonderful array of light across its gazebo, trees, and sky. Old Strathcona becomes a winter wonderland with the snap of a finger and sets the stage for a night to remember.
Activities
Winter Whyte Light Up features a variety of indoor and outdoor activities all evening. Outside you will find live music and street performance to watch and winter activities to celebrate the cold. Visit our indoor partner venues Edmonton Public Library, The Old Strathcona Farmer’s Market and Fringe Theatre, where you can find more crafts for the kids and ticketed shows! All activities are FREE!
The streetcar will be decorated for photo opportunities, and a short ride along the line!
Giveaways & Donations
Spin the wheel to win exclusive Old Strathcona merchandise or visit one of our partner tents to see what they have to offer! Make sure to swing by our hot chocolate stands to keep warm through the evening.
Every year we collect donations for various agencies in our community and city. Last year, we collected donations for the Edmonton Food Bank at the Streetcar, and Old Strathcona Youth Society (OSYS) donation box in the Farmers’ Market.
Parking & Mobility
Looking for a place to park or lock up your bike? We have hundreds of parking stalls, on street parking and the whole lot by the Farmer’s Market along Gateway Blvd and 83 Ave available. Check out our Old Strathcona Parking map for details.
Help Us Light Up Whyte!
We’re looking for sponsors to help us take Winter Whyte Light Up to the next level (or in lighting terms, the next lumen- ha!) If you’re interested in helping us shine even brighter this holiday season, check out our sponsorship package, and reach out to our Executive Director for more information.
Thank you to last year’s sponsors for their support in helping us produce this event!
Photo Gallery & Last Year’s Events
Check out our Photo Album on Facebook and schedule + site map from the 2023 Winter Whyte Light Up event below!