Edmonton’s Sweetest Festival Returns to Whyte Ave!

Old Strathcona is home to a vibrant food and beverage scene, offering delicious and unique treats for every taste. Back for another year, our Sweet Treats & Latte Festival is the perfect way to support local businesses during a slower season. This affordable, dining-week-style festival showcases the best coffee shops, bakeries, and restaurants in the area, offering residents a sweet escape and the perfect remedy for the winter blues. Visit participating businesses from February 7th to 17th, 2025 for a tasty pick-me-up, and fill out your coffee card for a chance to win prizes. Last year we gave away over $1,500 in prizes!

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Plan Your Sweet Tour

Accessibility options are also noted, but please do watch for changes or any construction or renovations that may effect storefronts.

We have noted the gluten-free (G), dairy-free and dairy alternative (D), nut-free (N) and vegan (V) options for the feature menu items as presented in their original form. Many of the beverages can be made to suit other dietary needs, just check with your barista or server for options.

Contests

Explore Old Strathcona – Pick up your Sweet Treats and Latte Festival fillable card at any participating location and fill out a circle every time you purchase any of the feature menu items. Fill out 5 circles for a chance to win one of four $100 gift cards to participating businesses. TO ENTER – DM us a photo of your filled-in coffee card on Instagram, or drop a photo by email to marketing@oldstrathcona.ca.

Super Sweet Staycation – Visit participating businesses to fill out 10+ circles then enter to win one of two staycation prize packs (valued at $400) complete with a gift card for the Metterra Hotel, as well as GCs to restaurants, shops and cafes.  

Share Your Photos – Fill your social feeds with photos of #SweetTreatsYeg drinks and treats and you’re automatically entered to win one of four prizes of $75 at participating cafés and bakeries. Use the hashtag #SweetTreatsYEG and tag us so we see your entries, @OldStrathcona. 

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