Sweet Treats & Latte Festival

Warm up your winter in Old Strathcona

We love our coffee and treats in Old Strathcona! And starting February 13, you can help us spread the love for all of the amazing coffee shops and bakeries around Whyte Avenue by purchasing a feature hot drink or sweet treat at one of 13 different businesses.

You’ll also receive a limited edition coffee sleeve or sticker designed by artists right here in Old Strathcona at Curio Studio (while supplies last).

Oh, and did we mention that you could win gift cards at all of the participating coffee shops and bakeries? Yeah, you can!

And we want to know which latte and sweet treat are your absolute favourite. We’ll be awarding gift cards to the winning businesses to two voters – even more reason to eat and sip local this winter. (voting will open February 13)

Participating Businesses

Best of the fest

We are pleased to announce that The Woodrack Cafe’s lavender latte has been chosen as the winner for best latte. This enchanting latte with its floral notes was a perfect beverage to warm up the end of winter. 

​And Sweet Treaters selected La Boule Patisserie and Bakery’s raspberry éclair as the best treat of the festival. This is a true raspberry delight, with choux pastry filled with raspberry gel, white chocolate vanilla cream, topped with fresh raspberries and finished with a dusting of raspberry powder. 

​We also want to congratulate some of the other favourites! Rounding out the top three lattes with Woodrack Café are La Bosco Bakery & Cafe’s green tea latte and Yelo’d Ice Cream and Bake Shoppe’s hot ice cream. And joining La Boule in the top treats are Flirt Cupcakes and their red velvet Oreo cupcake and Under the High Wheel’s pecan pie square. 

One voter from each category will win a $50 gift card to the winning business.

More Ways to win

Voting for the Best Latte and Best Sweet Treat aren’t the only ways to win a little something. We are handing out gift cards all festival long!

Weekly Winners – Share your photos of treats and drinks with our coffee sleeves and stickers on social media and you could win a $25 gift card to your favourite shop, we’re choosing one winner each week. Use the hashtag #SweetTreatsYEG and tag us so we see your entries, @OldStrathcona.

Art Collectors – There are 3 different illustrations on Sweet Treats coffee sleeves and stickers. If you collect all 3, share that photo(s) with us on social media or by emailing us. We’ve got $25 gift cards for up to 4 Edmonton “art collectors”.

Complete the Map – If you really, really, really like coffee, visit every cafe and restaurant on the Sweet Treats list and you could win a $50 gift card to your choice of participating businesses.

Be sure to follow us on social media – @oldstrathcona – because we might just think of even more ways to keep you caffeinated well into 2021.

Winners will be announced on social media, so stay tuned! Contests run from February 13, 2021 6AM MT until March 14, 2021 11:59PM MT. Open to local residents only in the Edmonton area. All efforts will be made to secure prizes at chosen businesses subject to availability. In all contests except best-of voting, entries are not limited but only one gift may be awarded per entrant. This contest is not administered by or affiliated with Instagram, Facebook, or Twitter.

Festival Art from Curio Studio

As a company, Curio acts and operates just like the team does in their daily lives: authentically, responsibly, transparently, and empathetically. We’re good listeners and creative problem solvers — and we have a reputation for exceeding our clients’ expectations with memorable work and personalized service. Curio’s diverse client list includes arts and professional organizations, music festivals, food producers, established corporations, and exciting small businesses. We welcome inquiries from anyone who is interested in hiring us for projects that need branding, illustration, animation, or graphic design.

Festival Coordination by PARK

PARK is a community-oriented platform dedicated to uplifting and celebrating local entrepreneurs, small businesses, artists, and creatives across Canada by raising awareness, and creating opportunities, spaces, and experiences. Over the past few years, PARK has been working closely with local artists to create beautiful and experiential murals and art installations in community spaces. These opportunities allow artists to share their work with larger audiences and build sustainable practices while supporting Canadian businesses and providing a piece of cultural identity to Western Canada.

We look forward to making District Whyte an area that is safe and enjoyable for everyone. Please follow all public health recommendations and be kind to one another. Thank you.