Experience the joy of the holiday season
in Edmonton’s favourite shopping district.
The holidays are best spent with people you adore in a place that you love. Old Strathcona welcomes you to experience the magic of the holiday season. Our shops and stores have gifts you won’t find anywhere else, our restaurants and cafes offers incredible dining and delicious treats, and you’ll find seasonal events and contests that surprise and delight all winter long.
Winter Whyte Light Up
Our annual Winter Whyte Light Up returns to McIntyre Park on Saturday, November 30th from 4-8 PM. This free, family-friendly festival is a fa-la-la-la-favourite, with talented local performers, Instagram-able light installations, rides on the Edmonton Streetcar’s Christmas car, and more!
Holiday Gnome Hunt
Think elf on the shelf meets a scavenger hunt.
Every Thursday to Sunday from November 28th to December 22nd three little OSBA gnomes will be hidden at various businesses across Old Strathcona waiting for you to find them. Find the OSBA Holiday Gnome and win big prizes from local businesses! Follow us on Instagram and subscribe to our newsletter to ensure you don’t miss out on the weekly hints to their hidden locations.
Holiday Shopping Map
With more than 100 shops and stores in Old Strathcona, there’s something for everyone on your gift list. Use our new holiday shopping map to plan your next visit to your favourite retail destinations and discover new stores and experiences. See our detailed Google map to plan your Winter Whyte Weekends and holiday shopping!
Winter Whyte Weekends
The holiday cheer is abundant in Old Strathcona! Spice up your winter weekends on Whyte checking out all the Ave has to offer! From shops to restaurants and bars to theatres to markets, there is something happening every weekend in Old Strathcona. Check out our Events Calendar to see what’s coming up!
10 Days of Giveaways
The 10 Days of Giveaways is back- but with a twist! We’re revamping our classic giveaway campaign and running it in the New Year with our New Year, New You: 10 Days of Giveaways. Stay tuned, for details on that in the coming month.
Sweet Treats & Latte Festival
The fun doesn’t end after the holidays are over. We’re bringing our annual Sweet Treats & Latte Festival back for it’s fifth year in 2025!
Follow along on our social for festivities, giveaways and gifts.
@oldstrathcona – Instagram | Facebook | Threads
