Art, design & music live in Old Strathcona

We are so excited to once again partner with the SkirtsAfire festival. From March 4-14, experience amazing art, design, and music come to life right here in Old Strathcona. With a strong history of featuring women-identifying and non-binary artists, it was a perfect opportunity to match this year’s Skirt Design competition finalists with a women owned business in the area to display their work.


“Inspired by the universe’s tendency to slide towards disorder, the chaos of a silent and isolated mind is represented by deconstructing what was once uniformed and reconstructing it into the entropic form we at times adopt.” – Skirt Designer, Beverly Destroys

Photos courtesy of April MacDonald Killins Photography / @april_mac_killins

About Beverly

Beverly is a multi-disciplinary artist who is well versed in the world of design, fashion, and music. Starting with her classically trained music background, Beverly draws from both visual and audible sources to explore the depths of communication and composition. Her work is often inspired by an idea or force in her life that needs to be discarded. A sound, a texture, a colour palette: each can symbolize personal pain and discomfort, but can also serve as a tool for releasing negative energy and inspiring transformation through the creative process. Her artistic evolution has allowed her to introduce this practice of renewal across multiple disciplines.  Since graduating in 2010 from the fashion design program at Istituto Marangoni, she has launched her namesake label which led to a wealth of experience working on projects in advertising, theatre, television, and film productions in the UK, Europe, and North America. In 2016, Beverly founded her teaching practice, The House of Sew, providing sewing and drafting instructions of all levels.

C’est Sera + Kelly Wollf

C’est Sera + Kelly Wollf has been serving some of the best in clothing, accessories, and footwear since 2000. Owner, Kelly Campbell has been in love with fashion since a young age. After leaving the field of nursing in 1993, Kelly reignited this love of fashion by pursuing a career in retail, eventually opening C’est Sera Boutique.

“Kelly Wollf is my alter ego and is a mascot of sorts for people who love fashion and creatively put outfits together. The wolf of Kelly Wollf is mysterious, playful, sexy, and strong. We are experts in creating wardrobes and outfits that match who the customer is, or maybe wants to be! I still pick out all the footwear and clothing for the store. It’s my passion! With a focus on Canadian designers, including my own Kelly Wollf brand, I have curated an interesting and dynamic selection of clothing and footwear.” – Owner, Kelly Campbell

C’est Sera Boutique / 8239 104 Street, Edmonton

You can shop the Kelly Wollf collection and other made in Canada items in-store and online at!

Grab a warm drink and a (masked) friend and join us for a COVID-safe stroll around Old Strathcona to experience the Visual Art Exhibit, Skirt Design Competition, and Key of Me singer-songwriter series.

About SkirtsAfire

Founded in 2012, SkirtsAfire is Edmonton’s only theatre and multidisciplinary arts organization featuring women-identifying and non-binary artists. In conjunction with International Women’s Day, our 10 day programming runs each March at various venues in Edmonton. We present powerful and insightful stories to a diverse audience that is hungry to be moved by passionate performances and exhibitions. Programming reflects the true diversity of the thriving arts community in Alberta and Canada, and is adaptive in its approach in order to remain responsive to the needs of artists and audiences.

SkirtsAfire values diversity in the women we represent and therefore welcomes women artists of all diverse backgrounds including trans women, self-identifying women, non-binary people, the 2SLGBTQIA+ community, all ethnicities and all abilities.

About International Women’s Day

IWD provides an important moment to showcase commitment to women’s equality, launch new initiatives and action, celebrate women’s achievements, raise awareness, highlight gender parity gains and more.

Collectively every person and all groups can make a difference within their sphere of influence by taking concrete action to help build a more gender equal world. From small powerful grassroots gatherings to large-scale conference and events – International Women’s Day is celebrated everywhere. It’s a day for big inspiration and change.

Read more about IWD’s herstory here.

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